The Ziglar newsletter has an article “Social Media: Employing the 4 C’s” The crux of the article is the four C’s: Character, Conversation, Content and Consistency. Contentious isn’t one of them.
I prefer to measure based on interaction, conversation, and the growing size of the circle surrounding me at the party. As long as they want to be in my space, I will welcome them there. I will use my brand of encouragement and edu-tainment to hopefully make them smile and perhaps even enlighten them a bit.
Read more here: Ziglar Newsletter
Social media is like teen sex, Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better
Avinash Kaushik

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You are not entitled to your opinion. You are entitled to your informed opinion. No one is entitled to be ignorant.
Harlan Ellison