Air Miles are awesome, they can be used to score free flights, hotel stays and if you’re really lucky, the scorn and hatred of everyone you come in contact with who has to pay full price when they travel. The king of all virtually free travelers is one David Phillips, a civil engineer who teaches at the University of California, Davis.
David came to the attention of the wider media when he managed to convert about 12,150 cups of Healthy Choice chocolate pudding into over a million Air Miles. Ever since, David and his entire family have been travelling the world for next to nothing.
http://gizmodo.com/how-an-engineer-earned-1-25-million-air-miles-by-buying-1339646546
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Harlan Ellison