The early bird gets the worm, but the second mouse gets the cheese.
Steven Wright
Paula posted an excellent article last week. Check out the link at the bottom. I am still working out the dichotomy of unique selling and stop selling though…
How can you make sure that your company will be one of the recession success stories? Position, Position, Position.
It’s time to hear the message that your target market has changed the way they make their purchase decisions. If you want to make the most of the economic rebound (such as it is), you better be ready. What should you do?
- Define your USP. (Unique Selling Proposition)
- Focus on the value you provide.
- Stop selling!
To steal ideas from one person is plagiarism; to steal from many is research.
Steven Wright
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You are not entitled to your opinion. You are entitled to your informed opinion. No one is entitled to be ignorant.
Harlan Ellison