When I erase a word with a pencil, where does it go?

Stephen Wright

Paula has an interesting observation on marketing research on her Blog Words at Work.

Market research isn't for the faint of heart. It's helpful to have a bit of a thick skin so you can ask the tough questions and really hear the answers. What should you ask? There are three not-to-be-missed questions that every business should be asking:

1) What should you be doing better?

2) What does the competition offer that you don't?

3) Does buying from you enhance your customer's life? If yes, how? If not, why?

Read the rest here: http://wordsatworkblog.typepad.com/

I used to think that the brain was the most important organ in the body. Then I realized exactly what was telling me that

Stephen Wright